Our Smart Solution

• Introduce multiple points of interruption by creating excitement around the product e.g., on-pack competitions with promotional elements placed in high traffic areas at primary or secondary locations, and using SMART to communicate the brand activation across multiple teams in real-time
• Push forward share gains and ensure successful on-shelf launch with proof of performance measured through SMART
• Enable a Point of Sale Asset tracker on SMART to monitor daily progress of implementation to maximise investment and reduce wastage
• Provide exception reports, flagging outstanding stores still to be implemented against promotional window – daily using execution data captured in SMART

The Result

[based on KEY client metrics]

• 550,000 stickers applied across all channels
• Current relationships with store managers strengthened due to streamlined communication and improved sales
• Point of Sale activated in 220 stores by teams with full visibility of execution in SMART dashboard
• 6% sales growth YTD 2020 vs 2021
• Increased brand awareness across all activated channels