Case Study

Brand Awareness
& Sales

Client’s
Objectives

  • Enable clients to drive activation sales, around product specific campaigns that create brand awareness through uplifting, dynamic and engaging solutions that motivate purchases.
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Our Smart Solution

  • Introduce multiple points of interruption by creating excitement around the product e.g., on-pack competitions with promotional elements placed in high traffic areas at primary or secondary locations, and using SMART to communicate the brand activation across multiple teams in real-time
  • Push forward share gains and ensure successful on-shelf launch with proof of performance measured through SMART
  • Enable a Point of Sale Asset tracker on SMART to monitor daily progress of implementation to maximise investment and reduce wastage
  • Provide exception reports, flagging outstanding stores still to be implemented against promotional window – daily using execution data captured in SMART

The Result

[based on KEY client metrics]

  • 550,000 stickers applied across all channels
  • Current relationships with store managers strengthened due to streamlined communication and improved sales
  • Point of Sale activated in 220 stores by teams with full visibility of execution in SMART dashboard
  • 6% sales growth YTD 2020 vs 2021
  • Increased brand awareness across all activated channels

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