Case Study

Retail
Optimisation

Client’s
Objectives

  • The need to implement a retail solutions to drive sales and automation of in-store execution activities.
  • To win at the Point of Purchase by having instant access to key information, and using mobile reporting to align and improve on key performance measures and internal processes.
  • To provide teams with a flexible mobile platform that will drive more effective and consistent communication between management and teams, resulting in a more motivated and empowered workforce.
  • Drive in-house brand campaigns, to ensure perfect store execution and provide key insights and feedback on KPI metrics across all key retail channels.
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Our Smart Solution

  • Weekly and monthly reviews across all areas
  • Training across key regions on the mobile solution
  • Design SOP and implement key processes to ensure effective use of mobile solution
  • Define key targets and meaning across different channels and metrics
  • Tailor to standard operating procedures

The Result

[based on KEY client metrics]

  • 2,150 SMART-enabled mobile devices deployed across the country
  • 3,800 stores covered daily with feedback on key metrics reported from the SMART application
  • Implemented electronic feedback on all KPIs and improvements across price, must stock SKUs, on Shelf availability and points of interruption
  • Implemented and measured additional ad hoc activity in key categories
  • Improved Sales call coverage
  • 1,185 additional ad hoc promotional displays tracked on SMART with visibility of implementation
  • Promotional execution improved from 30% to 100% compliance
  • Speed to shelf on Innovation improved from 61% to 74% in launch week

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